Introduction

Salford Associates LLP ("we", "our", "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.salfordassociates.com. Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it.

Information We Collect

We may collect and process the following data about you:

• Personal Identification Information: Name, email address, phone number, and other contact details you provide when you contact us or fill in forms.
• Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website.
• Usage Data: Information about how you use our website and services, including pages viewed, time spent on pages, and other diagnostic data.
• Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

How We Use Your Information

We use your information to:

• Provide, operate, and maintain our website and services.
• Respond to your inquiries and communicate with you.
• Analyze usage and improve our website and services.
• Send you newsletters, marketing or promotional materials, and other information that may be of interest to you.
• Comply with legal obligations and protect our rights.
• Conduct research and analysis to enhance our services.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track the activity on our website and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some parts of our website may not function properly.

We use the following types of cookies:

• Essential Cookies: These cookies are necessary for the website to function and cannot be switched off in our systems.
• Performance Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site.
• Functional Cookies: These cookies enable the website to provide enhanced functionality and personalization.
• Targeting Cookies: These cookies may be set through our site by our advertising partners to build a profile of your interests and show you relevant ads on other sites.

Sharing Your Information

We do not sell, trade, or rent your personal information to others. We may share your information with trusted third parties who assist us in operating our website or providing services to you, subject to confidentiality agreements. These third parties may include:

• Service providers who perform services on our behalf, such as IT support, data analysis, and marketing assistance.
• Business partners with whom we may collaborate to offer services or promotions.
• Legal authorities, if required by law or to protect our rights.

Security of Your Information

We use appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. However, please remember that no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee its absolute security.

Your Rights

Depending on your location, you may have the right to:

• Access, update, or delete your personal data.
• Object to or restrict the processing of your data.
• Withdraw consent at any time where we rely on your consent to process data.
• Request data portability.
• Complain to a data protection authority.

To exercise your rights, please contact us at info@salfordassociates.com.

Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes for which we collected it, including to comply with legal, accounting, or reporting requirements. When your information is no longer needed, we will securely delete or anonymize it.